Target

Target

Target

Client
Target
Agency
Social Control
Location
USA
CREATIVE LEAD:
Seth Silver
Team:
Aram Zadikian, Meghan Newell, Sudhanshu Dahiya, Phillip Christon, Hiromi Urano
DELIVERABLES:
Strategy, Wireframes, UX Design, App Development, Game Development, Rich-Media
What we did?

Target: Triggered the most media mentions for any promotional campaign in company history; during launch of Target’s Make Summer Funner Campaign, partnered with Wieden+Kennedy ad agency while presiding over multi-disciplinary team (UX designers, information architects, developers, and animators) that created a multi-platform digital experience powered by robust gamification logic.

—  Platform engaged users with fun, summer-based activities that incorporated Target products and offered giveaway prizes through an interactive “spin the wheel” feature.

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