What we did?

Target: Triggered the most media mentions for any promotional campaign in company history; during launch of Target’s Make Summer Funner Campaign, partnered with Wieden+Kennedy ad agency while presiding over multi-disciplinary team (UX designers, information architects, developers, and animators) that created a multi-platform digital experience powered by robust gamification logic.

—  Platform engaged users with fun, summer-based activities that incorporated Target products and offered giveaway prizes through an interactive “spin the wheel” feature.

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