What we did?

Sony Xperia Play: Proved instrumental during launch of PlayStation Gaming phone in the Super Bowl, one of the most-anticipated mobile gaming phones in history. After consulting with Sony’s advertising agency (McCann) on strategy, directed multi-disciplinary team to develop social-gaming platform for iOS and Android devices, which gained quick access to gamers. By offering a free phone giveaway to the top 10players, it raised purchase consideration across the U.S. and LATAM regions.

—  Team of UX designers, information architects, developers, and 3D artists earned “Mobile Site of the Day” accolade from the FWA Awards.

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