Sony Xperia

Sony Xperia

Sony Xperia

Client
SONY
Agency
Social Control
Location
Global
CREATIVE LEAD:
Seth Silver
Team:
Aram Zadikian, Steve Scavo, Jong Suk, Sudhanshu Dahiya, Phillip Christon, Hiromi Urano
DELIVERABLES:
Strategy, Wireframes, UX Design, 3D, App Development, Game Development, Rich-Media
What we did?

Sony Xperia Play: Proved instrumental during launch of PlayStation Gaming phone in the Super Bowl, one of the most-anticipated mobile gaming phones in history. After consulting with Sony’s advertising agency (McCann) on strategy, directed multi-disciplinary team to develop social-gaming platform for iOS and Android devices, which gained quick access to gamers. By offering a free phone giveaway to the top 10players, it raised purchase consideration across the U.S. and LATAM regions.

—  Team of UX designers, information architects, developers, and 3D artists earned “Mobile Site of the Day” accolade from the FWA Awards.

Mobile Site of The Day

S

E

T

H

S

S

S

S

I

I

I

I

L

L

L

L

V

V

V

V

E

E

E

E

R

R

R

R