MRM Nutrition: Positioned global supplement company to connect with new audiences/customer groups by championing major rebranding project. Led and inspired cross-functional team(brand strategists, visual designers, UX designers, information architects, developers, 3D artists, and photographers) while working closely with company leadership to redefine corporate vision and devise full-scale transformation strategy that included branding, e-commerce, digital platforms, and enhancements to in-house creative team and marketing capabilities.
Before - Metabolic Response Modifiers
After - MRM Nutrition
Before - Inspired by Nature. Supported by Science.
After - Life In Balance