Lenovo: Ensured launch success for Lenovo Ultrabook through deep collaboration with Razorfish, Lenovo’s digital agency, and steering UX design and development team to create global digital platform, which was powered by a robust gamification logic and replicated a game board through an exceptional user-centered design interface.
— Team developed experience in >1 month by leveraging Social Control’s proprietary application management system, providing code infrastructure for gaming functionality and enabled team to deploy the experience in 22 languages across the globe.