Innovia

Innovia

Innovia

Client
SOFAR Italy
Agency
Social Control
Location
USA
CREATIVE LEAD:
Seth Silver
Team:
Jake Meharg, Luisa Rupenian, Carlos Moscat, Kevin Kozicki
DELIVERABLES:
Strategy, Design, Motion, Photography, Social

What we did?

Innovia Probiotics: After consulting company leadership in the U.S. and Italy to develop a creative brand vision, streamlined the company’s U.S. launch by marshaling team of photographers, visual designers, and digital content creators to deploy a social-first digital content platform that skyrocketed awareness—key to Innovia securing distribution contracts with leading retailers such as CVS, Walmart, and GNC.

Goal

Build a lifelong relationship with the target audience on strategically identified social media channels in the following ways: educating them about probiotics, inspiring them through creative content, empowering them to live purposeful lives, and activating their desire to share our brand stories with the world.


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