Ford EV
Ford EV
Ford EV
Client
Ford
Agency
Social Control
Location
USA
CREATIVE LEAD:
Seth Silver
Team:
Brian Vanko, Paul Thiel, Steve Scavo, Hiromi Urano
DELIVERABLES:
Strategy, Wireframes, UX Design, App Development, Game Development
What we did?
Ford Focus EV launch: Partnering with GTB, Ford’s global communications agency, directed UX designers and developers to create social game that allowed users to virtually drive revolutionary Ford Focus electric vehicle in a surreal “urban vs. nature” environment, thereby meeting design brief to bring the car to the people through the “Focus Electric Driving Experience.”