Blu UK

Blu UK

Blu UK

Client
Blu
Agency
Social Control
Location
UK
CREATIVE LEAD:
Seth Silver
Team:
Vaclav Kral, Jessie Sanchez, Garrett Hill, Noah Nguyen, Carlos Lanza
DELIVERABLES:
Strategy, Design, Motion, 3D, Photography, Social

What we did?

Iconic visual aesthetic and creative strategy for Blu: Guided visual designers, 3D artists, motion designers, and digital content creators to work alongside Blu’s marketing department and create global social-design standards that served as the foundation for a worldwide content marketing program across social and digital platforms. — Team received Shorty Award Honoree designation for its UK work entitled “Iconic Blu.”

Strategy

The answer to blu’s global social strategy is simple. Bridge the gap between marketing and culture by focusing on core brand truths that are universal across the globe. Bring value to global consumers by routing the strategy in the “blu experience” vs cultural dichotomies.

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