Iconic visual aesthetic and creative strategy for Blu: Guided visual designers, 3D artists, motion designers, and digital content creators to work alongside Blu’s marketing department and create global social-design standards that served as the foundation for a worldwide content marketing program across social and digital platforms. — Team received Shorty Award Honoree designation for its UK work entitled “Iconic Blu.”
The answer to blu’s global social strategy is simple. Bridge the gap between marketing and culture by focusing on core brand truths that are universal across the globe. Bring value to global consumers by routing the strategy in the “blu experience” vs cultural dichotomies.